Andy Beal Helps BusinessWeek Define Online Reputation Management
May 11, 2008 – 1:45 pmBusinessWeek takes a look at the growing demand for online reputation management and the experts providing reputation services. Radically Transparent co-author Andy Beal is featured throughout BusinessWeek's article. Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts. It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Some want to understand and respond to customer complaints; others often just want negative posts to go away. "The majority of inquiries that I get are from people who are looking to do a cover-up," says Andy Beal, a marketing consultant and co-author of Radically Transparent: Monitoring and ...
