Radically Transparent

Andy Beal Discusses Online Reputation Management in 2009

August 25, 2009 – 9:39 am
Radically Transparent coauthor Andy Beal was invited to sit down with Martin Brossman and discuss online reputation management tactics, trends, and future predictions. You can listen to the podcast here.

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Web Worker Daily Praises Radically Transparent

July 13, 2009 – 8:30 pm
Our thanks to Web Worker Daily's Nancy Nally for writing her glowing review of the book. Here's an excerpt: Although the book uses the stories of the online reputation problems of several large companies like Dell and JetBlue as examples, the lessons it contains aren’t limited to large companies — the authors translate the such experiences to apply them to the management of an individual’s reputation. Personal reputation management (or personal branding) is especially important to freelance web workers. Their online reputation is usually just as important as their off-line reputation. Read the full review here.

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How Your Personal Reputation Can Effect Your Career Prospects

May 20, 2009 – 3:48 pm
Radically Transparent coauthor Andy Beal spoke with NBC17 about the importance of maintaining a positive personal reputation online.

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Lawyers Get Radically Transparent

November 17, 2008 – 5:01 pm
Over at the LawCasting blog, Joshua Fruchter recommends lawyers pick up a copy of Radically Transparent and also shares his advice managing your law firm's online reputation. As such, it is critically important for firms to: (i) use tools like RSS feeds and email alerts to monitor traditional media sources, key legal industry blogs, and social networking sites, for both positive and negative references to their firm and key attorneys (and respond as may be necessary - an art in and of itself best left to experienced online PR professionals), and (ii) proactively seek to develop, publish and promote content that reflects positively on the firm and its individual lawyers (e.g., articles, case studies, press releases, blog posts) through various Internet channels such as PR Web, blogs, social bookmarking sites, and Wikipedia (and not solely the firm's website). These efforts will stack the deck on Google in favor of positive references to your firm and ...

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Coauthor Andy Beal Shares Advice with Inc. Magazine Readers

November 3, 2008 – 6:24 pm
Radically Transparent coauthor Andy Beal was recently asked to share his marketing expertise with the readers of Inc. magazine. "The wealth of data is so great -- you might learn, for instance, that customers in Milwaukee typically spend three minutes on your site and use Firefox -- that many entrepreneurs find it overwhelming. "If you try to look at every piece of data, you'll go crazy," says Andy Beal, an online-marketing consultant and co-author of Radically Transparent, a book on the power of new-media tools to build a brand. To get a sense of how to use analytics to uncover your website's flaws and make more money, we asked a fast-growing start-up to let three online-marketing experts review its analytics reports. The panel included Beal; Reid Carr, CEO of Red Door Interactive, an online-marketing firm based in San Diego; and Avinash Kaushik, from Google's (NASDAQ:GOOG) analytics division."

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MarketingSherpa Interview with Andy Beal

August 26, 2008 – 2:21 pm
MarketingSherpa's article Protect Your Image on the Digital Highway: 7 Tips & No-Cost Tools to Prevent a PR Nightmare is the result of an extensive interview with Radically Transparent coauthor Andy Beal. With Andy's help, MarketingSherpa provides seven steps for managing your reputation online, including: Tip #1: Perform an honest self-analysis Tip #2: Control communication Tip #3: Monitor online conversations about your company Tip #4: Analyze complaints before reacting Tip #5: Strategize responses Tip #6: Control the conversation Tip #7: Don’t shoot yourself in the foot

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Andy Beal Interviewed by ABC News

August 23, 2008 – 10:48 pm
Radically Transparent coauthor Andy Beal was recently invited to appear on the national ABC News broadcast America This Morning. During the interview, Andy shares his expert advice on managing your Google reputation to help suppress negative results. You can watch the video interview at the ABC News web site.

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Radically Transparent Discussed in Federal Computer Week Magazine

August 11, 2008 – 2:42 pm
Andy Beal's interview is this week's featured story in Federal Computer Week. There are two interviews with Andy. The first, and longest, takes an in-depth look at how the government is using social media to be radically transparent. The second, is a light-hearted Q&A about Andy's favorite things in technology.

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Radically Transparent Reaches the New York Post

July 25, 2008 – 9:15 pm
The New York Post took a look at online reputation management and how it can help individuals that have a less than stellar Google reputation. Radically Transparent couthor Andy Beal had the chance to share some thoughts with Brian Moore. Some of his quotes include: “You can’t make a negative Web page disappear off the Web unless you own it yourself,” says Andy Beal, a reputation management consultant and co-author of the new book “Radically Transparent: Monitoring and Managing Reputations Online.” “The best you can hope for is to push it down in the Google results.” “Some things will never get pushed down - if you have an SEC report or a criminal record or a report on rippedoff.com,” says Beal. “We live in a radically transparent world,” says Beal. “At the end of the day, your best bet is to maintain a really good character.” You can read the full story here.

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The Importance of Collecting Customer Feedback

July 21, 2008 – 2:17 pm
Don't be afraid to listen to your customers' feedback. If they're talking, you should treat it as a great opportunity to improve. SuggestionBox interviewed Andy Beal and asked him for some tips, including: What effects could a company expect by publicizing their “customer interaction points?” How many companies can you name, that seem to care about the feedback you provide. Chances are, your list is very short, but the ones you can name stay top of mind because you are impressed by their radical transparency. With that in mind, why wouldn’t you want to have your feedback show up in multiple places online. If I’m torn between a similar product from two rival companies, as a customer, I’ll more likely buy from the business that demonstrates it listens to its customers and gives them a platform to share their reviews, suggestions, and general feedback.

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