Andy Beal Helps BusinessWeek Define Online Reputation Management

May 11, 2008 – 1:45 pm
BusinessWeek takes a look at the growing demand for online reputation management and the experts providing reputation services. Radically Transparent co-author Andy Beal is featured throughout BusinessWeek's article. Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts. It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Some want to understand and respond to customer complaints; others often just want negative posts to go away. "The majority of inquiries that I get are from people who are looking to do a cover-up," says Andy Beal, a marketing consultant and co-author of Radically Transparent: Monitoring and ...

Andy Beal Invited to Present to Microsoft Employees

April 27, 2008 – 12:00 pm
The success of Radically Transparent has reached the world's largest software company, Microsoft. Andy Beal has been invited to provide a closed-door presentation to Microsoft employees on May 1st and will discuss the book and online reputation management best practices.

Dr. Judy Strauss to Present at UNR Speaker Series

April 27, 2008 – 11:57 am
Radically Transparent co-author Judy Strauss will speak before a University of Nevada Reno audience at 7pm on April 29th. The series finale is Tuesday, April 29 at 7 p.m. in the graduate student lounge at the Joe Crowley Student Union. Judy Strauss, associate professor of marketing in the College of Business’ managerial sciences department, is the featured speaker. She will speak about the contemporary issue of the “online persona.” According to Strauss, 35 percent of job recruiters will look at these personas and will eliminate potential employees for a job based upon the information they find about individuals online. Her discussion will cover how to keep online personas professional and clean. She will also help students create an action plan for beating competitors in the job market.

Best Selling Author Mike Moran Offers More Book Praise

April 11, 2008 – 2:04 pm
We were thrilled when Mike Moran--best selling author of Search Engine Marketing Inc., and Do It Wrong Quickly--offered his advance praise for Radically Transparent. Now that he's got his hands on the final copy, he's even more excited about the book. Radically Transparent is one of those unusual books that can give you the executive summary of a big change in the world, explain how you know how big it is for you, tell you what you can do to take advantage of this new world, and illustrate those points with scores of stories from real businesses grappling with this sea change... ...Many good books get written each year—books that are important for some segment of marketers to read. This is one that every marketer should read. My advice is to read it now, before you need it, instead of after some crisis has befallen you. Thanks Mike!

Kodak and Go Daddy Mention Radically Transparent in Press Releases

April 10, 2008 – 4:12 pm
We're delighted that Radically Transparent is becoming the go to resource for discussing corporate transparency using social media. Both Kodak and Go Daddy took the time to mention the book in recent press releases: Kodak Names Chief Blogger: Kodak has received widespread recognition for its blogs. The recently released book Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal and Judy Strauss commends Kodak for its engaging approach to blogging and features Cisney's popular Dog Photography blog. Go Daddy CEO Evolves with New Media – Launches Edgy Video Blog: In a recent book on blogging, Radically Transparent: Monitoring and Managing Reputations Online, authors Andy Beal and Dr. Judy Strauss write “Bob Parsons’ blogging efforts exemplify a radically transparent CEO [who] ...

Dr. Judy Strauss to Present at Reno Tahoe AMA Meeting

April 9, 2008 – 3:19 pm
If you live in the Reno/Tahoe area you can catch Dr. Judy Strauss discussing Radically Transparent at the next Reno Tahoe American Marketing Association meeting. Wednesday, April 23, 2008 - 11:30 AM - 1:00 PM Harrah’s Reno Convention Center RSVP online now

Andy Beal Video Interview at SXSW

April 7, 2008 – 3:40 pm
Andy Beal was interviewed at the recent SXSW festival in Austin, TX. In the second half of the interview, Andy chats about Radically Transparent and online reputation management.

Review: “This book will pay you back at least 10 times the cover price”

April 3, 2008 – 10:11 pm
Another great review for Radically Transparent. Brett Borders gives it a "thumbs up"--literally, see the photo that accompanies his review. He loves the book and concludes: "Radically Transparent is a substantial, informative work and I predict it will be a respected resource on online reputation management for years to come. It's well worth buying and owning." Have you read Radically Transparent? We'd love to hear your feedback.

Could Bear Stearns Have Reacted Faster to Internet Rumors?

March 22, 2008 – 5:28 pm
Could Bear Stearns have minimized its utter collapse by listening to rumors on the internet and reacting? That's the question Andy Beal discussed with TheStreet.com. “The worst thing a company can do is stick its head in the sand and say they’ll release information when they’re ready,” he says. “The market makes that decision for you.” One of Bears’ key mistakes may have been to ignore the rumors for too long. By the time the CEO appeared on TV, it was too little, too late. “When companies don’t come clean, it’s guilt by omission,” Beal says. “In the absence of credible information, investors will fill that void with their own best guesses and follow the wisdom of crowds.” Beal points out that the Web site Technorati, which tracks blog postings and discussions, saw a huge increase in the number of bloggers writing about Bear Stearns in the week before its fall. “If Bear Stearns had ...

Video Interview with Andy Beal

March 20, 2008 – 2:53 am
Radically Transparent co-author Andy Beal was interviewed by web marketing legend Dr. Ralph Wilson. In this video, Andy discusses online reputation management for small businesses.