Radically Transparent

Andy Beal’s Video Interview with Wayne Sutton

July 8, 2008 – 12:10 pm
Radically Transparent coauthor Andy Beal was invited to join Wayne Sutton on his Local Conversations video podcast. In the interview, Andy discusses the impact of online reputation management for companies and individuals using real world examples. Can't see the video? Click here to watch it.

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Andy Beal Guests on the SEO 101 Internet Radio Show

June 19, 2008 – 12:37 pm
Radically Transparent coauthor Andy Beal was a recent guest on the SEO 101 internet radio show. You can listen to the interview here.

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Susan Bratton’s Podcast Interview with Andy Beal

June 19, 2008 – 12:32 pm
Andy Beal discussed online reputation management tips with Susan Bratton, host of the DishyMix podcast. You can listen to the podcast or read the entire transcript. Here's an extract: SUSAN BRATTON: Well, you’ve given me the perfect segue. Before we go to the break, I want to briefly talk about social media press releases and then we’ll come back and explore that some more and talk about finding top bloggers in our space. I’ll give you a minute..I’m just going to put you under the gun Andy, and ask you for an example of how a social media press release might work in this situation. I have three new shows that are coming on to the Personal Life media network. One is called the New Man, one is called Conscious Business, and the third is called Buddhist Geeks. And I want to make an announcement that these three existing shows with over ...

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Why Radically Transparent Is “Invaluable” to Local Business Owners

May 30, 2008 – 1:54 pm
Some people read Radically Transparent and love the book. Then there's Steve Price, owner of two restaurants (Arnies Restaurants and Coho Café) who's built his entire marketing plan around it! Here's Steve's email to us... I think I’ve read about everything there is out there on social media, web2.0, online marketing and reputation management and your book is by far the most practical and useful in developing and implementing an effective online marketing and reputation management strategy. I love your book and have put together a strategic marketing plan using the steps found in the book. Having spent the last 35 years in this business I’ve never run across a subject (outside of product and service) that was so critical to a restaurants survival than effective online reputation management. I think those who choose not to pay attention to the negative press found online will someday find themselves standing in front of a ...

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Marketing Guru Susan Bratton Offers High Praise for Radically Transparent

May 27, 2008 – 12:18 pm
When it comes to online marketing, few people have the great reputation of Susan Bratton. So, obviously we're flattered to read her glowing praise for Radically Transparent. Bratton gushes... "Few books can scale for absolute beginners and crusty stalwarts like Radically Transparent. No matter what level your skills, you’ll learn tips and new constructs about managing your reputation online...I enjoyed how they pulled the whole thing together from beginning to end and finished with a Seven Step Action Plan to outline your strategic goals for creating and managing your online reputation." Andy Beal will join Susan Bratton on an upcoming episode of her "Dishy Mix" podcast.

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Andy Beal Helps BusinessWeek Define Online Reputation Management

May 11, 2008 – 1:45 pm
BusinessWeek takes a look at the growing demand for online reputation management and the experts providing reputation services. Radically Transparent co-author Andy Beal is featured throughout BusinessWeek's article. Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts. It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Some want to understand and respond to customer complaints; others often just want negative posts to go away. "The majority of inquiries that I get are from people who are looking to do a cover-up," says Andy Beal, a marketing consultant and co-author of Radically Transparent: Monitoring and ...

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Andy Beal Invited to Present to Microsoft Employees

April 27, 2008 – 12:00 pm
The success of Radically Transparent has reached the world's largest software company, Microsoft. Andy Beal has been invited to provide a closed-door presentation to Microsoft employees on May 1st and will discuss the book and online reputation management best practices.

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Dr. Judy Strauss to Present at UNR Speaker Series

April 27, 2008 – 11:57 am
Radically Transparent co-author Judy Strauss will speak before a University of Nevada Reno audience at 7pm on April 29th. The series finale is Tuesday, April 29 at 7 p.m. in the graduate student lounge at the Joe Crowley Student Union. Judy Strauss, associate professor of marketing in the College of Business’ managerial sciences department, is the featured speaker. She will speak about the contemporary issue of the “online persona.” According to Strauss, 35 percent of job recruiters will look at these personas and will eliminate potential employees for a job based upon the information they find about individuals online. Her discussion will cover how to keep online personas professional and clean. She will also help students create an action plan for beating competitors in the job market.

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Best Selling Author Mike Moran Offers More Book Praise

April 11, 2008 – 2:04 pm
We were thrilled when Mike Moran--best selling author of Search Engine Marketing Inc., and Do It Wrong Quickly--offered his advance praise for Radically Transparent. Now that he's got his hands on the final copy, he's even more excited about the book. Radically Transparent is one of those unusual books that can give you the executive summary of a big change in the world, explain how you know how big it is for you, tell you what you can do to take advantage of this new world, and illustrate those points with scores of stories from real businesses grappling with this sea change... ...Many good books get written each year—books that are important for some segment of marketers to read. This is one that every marketer should read. My advice is to read it now, before you need it, instead of after some crisis has befallen you. Thanks Mike!

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Kodak and Go Daddy Mention Radically Transparent in Press Releases

April 10, 2008 – 4:12 pm
We're delighted that Radically Transparent is becoming the go to resource for discussing corporate transparency using social media. Both Kodak and Go Daddy took the time to mention the book in recent press releases: Kodak Names Chief Blogger: Kodak has received widespread recognition for its blogs. The recently released book Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal and Judy Strauss commends Kodak for its engaging approach to blogging and features Cisney's popular Dog Photography blog. Go Daddy CEO Evolves with New Media – Launches Edgy Video Blog: In a recent book on blogging, Radically Transparent: Monitoring and Managing Reputations Online, authors Andy Beal and Dr. Judy Strauss write “Bob Parsons’ blogging efforts exemplify a radically transparent CEO [who] ...

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