February 29, 2008 – 11:15 am
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When you first discover an attack on your online reputation, it can be an unnerving event. If you’ve previously conducted your business oblivious to the online discussions about your brand, it can feel like a kick to the ribs to see someone wage an attack on your good name. When it happens, it's important not to hit the panic button. If great companies such as Target and Jet Blue can come under fire, then it can happen to anyone.
What's important is how you react. For an example of how not to react, you need look no further than Target--which was recently criticized by a blogger over one of its ad campaigns. When approached by this new media journalist, Target had no plan in place for responding, so instead provided the following canned response:
“Unfortunately we are unable ...
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