Radically Transparent

Coauthor Andy Beal Shares Advice with Inc. Magazine Readers

Radically Transparent coauthor Andy Beal was recently asked to share his marketing expertise with the readers of Inc. magazine.

“The wealth of data is so great — you might learn, for instance, that customers in Milwaukee typically spend three minutes on your site and use Firefox — that many entrepreneurs find it overwhelming. “If you try to look at every piece of data, you’ll go crazy,” says Andy Beal, an online-marketing consultant and co-author of Radically Transparent, a book on the power of new-media tools to build a brand.

To get a sense of how to use analytics to uncover your website’s flaws and make more money, we asked a fast-growing start-up to let three online-marketing experts review its analytics reports. The panel included Beal; Reid Carr, CEO of Red Door Interactive, an online-marketing firm based in San Diego; and Avinash Kaushik, from Google’s (NASDAQ:GOOG) analytics division.”