Lawyers Get Radically Transparent
November 17, 2008 – 5:01 pmOver at the LawCasting blog, Joshua Fruchter recommends lawyers pick up a copy of Radically Transparent and also shares his advice managing your law firm’s online reputation.
As such, it is critically important for firms to:
(i) use tools like RSS feeds and email alerts to monitor traditional media sources, key legal industry blogs, and social networking sites, for both positive and negative references to their firm and key attorneys (and respond as may be necessary - an art in and of itself best left to experienced online PR professionals), and
(ii) proactively seek to develop, publish and promote content that reflects positively on the firm and its individual lawyers (e.g., articles, case studies, press releases, blog posts) through various Internet channels such as PR Web, blogs, social bookmarking sites, and Wikipedia (and not solely the firm’s website).
These efforts will stack the deck on Google in favor of positive references to your firm and lawyers (and overwhelm any negative references - hopefully there are none).
2 Responses to “Lawyers Get Radically Transparent”
Absolutely agreed. Companies just cannot afford to ignore their online reputations any longer and they need to be proactive indeed.
Either you join the conversation or you miss out, it is a simple as that. And this book is a wonderful starting point.
By Oscar Del Santo on Nov 18, 2008
You’re right — and there are also a number of websites that provide client reviews and recommendations for lawyers. Lawyers can be proactive by asking satisfied clients to post reviews on these sites. Sooner or later a dissatisfied client will post to one of these sites, and a lawyer with lots of positive reviews is in a good position to fend off an occasional attack.
By Paul Sherland on Feb 3, 2009