MarketingSherpa Interview with Andy Beal
August 26, 2008 – 2:21 pmMarketingSherpa’s article Protect Your Image on the Digital Highway: 7 Tips & No-Cost Tools to Prevent a PR Nightmare is the result of an extensive interview with Radically Transparent coauthor Andy Beal.
With Andy’s help, MarketingSherpa provides seven steps for managing your reputation online, including:
- Tip #1: Perform an honest self-analysis
- Tip #2: Control communication
- Tip #3: Monitor online conversations about your company
- Tip #4: Analyze complaints before reacting
- Tip #5: Strategize responses
- Tip #6: Control the conversation
- Tip #7: Don’t shoot yourself in the foot
