The Importance of Collecting Customer Feedback
July 21, 2008 – 2:17 pmDon’t be afraid to listen to your customers’ feedback. If they’re talking, you should treat it as a great opportunity to improve. SuggestionBox interviewed Andy Beal and asked him for some tips, including:
What effects could a company expect by publicizing their “customer interaction points?”
How many companies can you name, that seem to care about the feedback you provide. Chances are, your list is very short, but the ones you can name stay top of mind because you are impressed by their radical transparency. With that in mind, why wouldn’t you want to have your feedback show up in multiple places online.
If I’m torn between a similar product from two rival companies, as a customer, I’ll more likely buy from the business that demonstrates it listens to its customers and gives them a platform to share their reviews, suggestions, and general feedback.
One Response to “The Importance of Collecting Customer Feedback”
It is the ‘personal touch’ that truly makes a company two levels above their competition. Turning a negative complaint into a positive experience for a customer is an excellent way of keeping the good name of the company.
By Catherine on Jul 31, 2008