Web Worker Daily Praises Radically Transparent
July 13, 2009 – 8:30 pmOur thanks to Web Worker Daily’s Nancy Nally for writing her glowing review of the book. Here’s an excerpt:
Although the book uses the stories of the online reputation problems of several large companies like Dell and JetBlue as examples, the lessons it contains aren’t limited to large companies — the authors translate the such experiences to apply them to the management of an individual’s reputation. Personal reputation management (or personal branding) is especially important to freelance web workers. Their online reputation is usually just as important as their off-line reputation.
