Online Reputation Management Book

Now Available for the Kindle!

“Crisply written, thoroughly researched, and chock full of relevant anecdotes, Radically Transparent is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people.” - Tom Giles, Editor, Technology & Science, BusinessWeek.com

Companies spend millions of dollars in marketing and public relations, hoping to shape the perception of their brand. Individuals work hard to build their careers and polish their resumes, making sure they keep their credibility.

In a single day, both reputations can be changed or destroyed by a single blogger, customer, or journalist.

Radically Transparent helps you keep track of the latest online reputation management trends and keep up to date with tactics for monitoring and engaging social media.

Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your online reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your online reputation. You’ll learn how to:

• Navigate the new rules of engagement in a transparent world

• Define who you are and develop your personal or corporate brand

• Create positive PR buzz with your online content

• Gain visibility in web search results and harness SEO tools

• Understand the pros and cons of e-mail before you hit “send”

• Use the latest internet tracking methods and understand how information spreads online

• Apply solid strategies for online reputation repair when things go wrong

Foreword by Robert Scoble, managing director of FastCompany.TV and coauthor of Naked Conversations.

Order Your Copy of Radically Transparent Now!

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