Praise
“Just a few years ago, it was fairly easy to outrun a disgruntled customer, a misinformed journalist or some other minor blunder. That time now belongs to another world. Today’s hyper-connected socially responsible individual can connect with millions across the globe inform not only friends but legions of others as an exercise of radical transparency . Are you listening or are their words falling on your deaf corporate ears? Are you joining their conversation or hoping you can drown out their words with yours? What do people know about you from a simple online search? Radically Transparent illuminates a path that leads to an engaging conversation with your customers. Read this book so that you can participate, measure, and influence what others are saying about you.”
Bryan Eisenberg, Wall Street Journal bestselling author of Waiting For Your Cat to Bark
“Branding has evolved from a one-way monologue to a two-way conversation. It’s vital you know the strategies needed to join the conversation and build your radically transparent reputation.”
John Battelle, Chairman, CEO, Federated Media, national bestselling Author of The Search
“Radically Transparent is an indispensable guide to managing your reputation online. Beal and Strauss provide a compelling, well-researched, and actionable roadmap to protecting your most competitive asset in this fast-changing networked world. With compelling case studies and tools-to-use right now, it’s a must read and a surefire wake up call!”
Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick
“Crisply written, thoroughly researched, and chock full of relevant anecdotes, Radically Transparent is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people.”
Tom Giles, Editor, Technology & Science, BusinessWeek.com
“One of the best written books I’ve seen on a vitally important topic: the underbelly of transparency in the age of Google. How do you control your digital identity when everything is findable online? Read this engaging book for practical, persuasive answers.”
Debbie Weil, corporate blogging and social media consultant and author of The Corporate Blogging Book
“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says - the career you save might be your own!”
David L. Sifry, Founder and Chairman, Technorati, Inc.
“Radically Transparent is a must read for anyone trying to take their business online. Beal and Strauss have written the first book that gives you the step by step advice you need to create, manage and protect your online reputation — which will be the heart and soul of your brand in the future.”
Tim Sanders, former Chief Solutions Officer at Yahoo and bestselling author of Love Is The Killer App: How To Win Business And Influence Friends
“When your customers can become your most powerful marketers, for better or worse, every individual and company with a brand reputation to protect must know how to swim in the 21st-century waters. In “Radically Transparent,” Beal and Strauss apply their expertise in online positioning to the tactics of message control in a world where a single individual can undermine a global corporation. This book is not about fighting back. It is about embracing new values, gaining awareness of a company’s total image, and developing a holistic reputation.”
Brad Hill, Director, Weblogs, Inc., (AOL) and author of Blogging for Dummies
“This book will teach you how to get connected– and stay connected – to your audience in the brave new world of social media.”
Jim Lanzone, former CEO of Ask.com
“Businesses no longer have the luxury of hiding their flaws behind faceless contact centers and anonymous press releases. Today, their every move is documented, scrutinized and discussed by an army of constituents, who share their observations and opinions with like-minded people around the world. There’s no place to hide any more. The new global conversations will change institutions forever. Radically Transparent is a survival guide for the future of business. Expertly researched and skillfully written, it documents momentous change in the business landscape and offers plain-talk advice to executives and marketers who are trying to keep up. Read this book if you want your job and your business to be relevant five years from now.”
Paul Gillin, author of The New Influencers, former editor-in-chief, TechTarget.com and Computerworld
“An important read for graduating students entering the job market. Beal and Strauss provide step-by-step instructions for creating a positive Web presence to draw and impress recruiters.”
Milton D. Glick, President, University of Nevada, Reno
“I literally could not put this book down. In fact, I Krazy Glued it to my left hand just to make sure. But my eyes were glued to every page, also. Radically Transparent is both simple to understand but profound in its implications. If you thought that the Web won’t effect your business, that your public relations folks will safeguard your reputation, and that you just need to redouble your efforts at message control, let Andy Beal and Judy Strauss open your eyes. There’s still time for you to wake up, but don’t let the alarm ring too long–it might be the bell that tolls for you.”
Mike Moran, author of Do It Wrong Quickly and Search Engine Marketing, Inc.
“Don’t be reputation roadkill. Get Radically Transparent to protect your business online.”
Catherine Seda, author of How to Win Sales & Influence Spiders
“Radical transparency is the currency of modern marketing and brand management, and we are all brands whether we realize it or not. The river’s already flowing, but you really don’t want to jump in until you learn how to navigate, and that’s what Beal and Strauss offer with this invaluable book. As they show again and again, it’s definitely better to swim – in the direction you desire – than to sink into the mud flats of the new Web 2.0 world!”
Dave Taylor, strategic management, social networking consultant and blogger, Intuitive.com
“In today’s modern marketing world, the influence has shifted to participants online. They share their opinion about products, services, and brands and thus impacting the purchasing decision of their network. Your reputation, which is being discussed online will need to be monitored so you can eventually take part in the conversation. You’ll need a book like Radically Transparent to be part of this conversation.”
Jeremiah Owyang, author of Web Strategy Blog
“If the Internet has enabled one thing it is the ease with which anyone–a person or company–can easily create and manage their own unique brand identity. Radically Transparent is a must read because it outlines exactly how you can keep track of your brand identity in a world where the difference between a great reputation and a tarnished one is the click of a mouse.”
Avinash Kaushik, author of Web Analytics: An Hour a Day
“Finding the best marketing techniques to engage with your online audience as they participate in social networks is one of the biggest challenges facing you as a marketer today. Previous books focusing on online PR have been limited to war stories and self-promotion but have been short on practical advice. In Radically Transparent, all the practical questions are answered in an engaging style: how do I create buzz around my campaign? What type of blog do I need? How do I make it more effective? How do I monitor and manage my reputation in the social networks? Exactly what you expect from two leading web marketers.”
Dave Chaffey, internet marketing commentator recognised by the Chartered Institute of Marketing as one of 50 gurus who have “helped shape the future of marketing”
“There is simply nothing that will contribute more to your success or failure over the next five years than your online transparency. Beal and Strauss not only clue you in to what the Internet is saying about you, they show you how to steer that conversation to your maximum advantage.”
Brett J. Trout, Esq., author of Cyber Law
“Many small businesses and professionals find it challenging to use the internet for marketing their goods and services. This book will help. Radically Transparent shows how to use press releases, blogs, search engine optimization, multimedia, and other tactics to create a buzz about your business and build your online reputation. Beal and Strauss offer practical advice, step-by-step instructions, and plenty of case studies in an easy-to-read style. Read this book if you want to develop a competitive online presence and profit from the increased visibility.”
Sam Males, State Director, Nevada Small Business Development Center and past President of the National Association of Small Business Development Centers (ASBDC)
